Impact of Pet Attachment Levels on the Determinants of Purchase Intentions Among Pet Owners in Ho Chi Minh City

­This research investigates the influence of Pet Attachment Level (PAL) on the diverse preferences of pet owners in in Ho Chi Minh City, Vietnam. By combining qualitative and quantitative methodologies, the study analyzes how PAL impacts preferences for product attributes, including Quality, Price, Design, Reputation, and Sales Environment, and how these aspects relate to Customer Satisfaction (CS) and Purchase Intention (PI). The data acquired from 292 pet owners was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM), finding significant connections between PAL, CS, and PI. The findings highlight the importance of high-quality products, competitive pricing, and appealing retail locations in meeting the emotional and practical needs of pet owners.