ROLE OF MISSION START-UP KARNATAKA IN SUSTAINABLE DEVELOPMENT AND GROWTH OF TECH START-UPS

The research examines the marketing, operational, and financial incentives that promote tech start-up growth and development. It uses a qualitative research strategy and interviews with nine original founders of tech start-ups based in Bengaluru. The study includes a diverse range respondents due to sampling, each with a successful track record in the tech sector, company expansion, and commitment to the Karnataka start-up objective. The interview questions used to select study participants were based on three main points. Using the NVivo 14 program, the data was transcribed and analysed. Incentives in the areas of finance (with 199 references), marketing (with 144 references), and operations (249 references) have helped mission start-up Karnataka attract a diverse group of investors and entrepreneurs. The local economy has been boosted and an atmosphere of growth and innovation has been established via the provision of these incentives. As a result, Karnataka is now firmly positioned on the global start-up map as an appealing state for launching a wide range of businesses