THE IMPACT OF DIGITAL BANKING ON CUSTOMER SATISFACTION

The advent of digital banking has transformed the traditional banking landscape, offering customers enhanced accessibility, convenience, and efficiency. This research examines the impact of digital banking on customer satisfaction, focusing on key variables such as user interface design, service quality, transaction speed, trust, and customer support. A mixed-method approach is utilized, combining a review of existing literature with empirical data collected through surveys and interviews. The findings reveal a strong correlation between the quality of digital banking services and customer satisfaction, underscoring the critical role of technological advancement in shaping customer experiences and loyalty.