COMPREHENSIVE FRAMEWORK OF SPORT EVENTS MANAGEMENT

Sports events are the main part of the organizational culture of sport with an impact on the promotion of the environment in which they take place and also develop tourism and other economies. The impacts of major sports events are a direct or indirect result of their management and organization and can be negative or positive. In accordance with this, the purpose of this article is to present the comprehensive conceptual framework (model) of the sports events management. To design the research, we used the methodology of writing a conceptual paper and the method approach called "model paper" which seeks to build a theoretical framework that predicts relationships that provides a bridge or connection between different concepts and scientific disciplines. The developed conceptual framework presented in this article comprehensively covers the issue of management of major sports events and takes into account the specifics or characteristics of this type of project. The mutual coherence and connectivity of three models (strategic management models, project management methodology, sports event management theory and practice) define the general management model of a major sport events which holistically covers the problem of management of large sports events and provides the user of the framework with direct guidance on activities and requirements for managing of this type of projects