Analysis of the international ompetitiveness of the automotive industry in the age of artificial intelligence

The article examines the international competitiveness of the automotive industry in China, Germany, Japan and the United States, considering the impact of artificial intelligence and related technologies. The main goal is to identify the key competitive factors in the era of digitalisation and evaluate their impact on the strategy of automotive corporations. A statistical analysis and a correlation measurement model were used. In this new paradigm, success is not determined by the size of the corporation or its historical heritage, but by its ability to quickly adopt and implement technological solutions that will shape the future of mobility. The introduction of artificial intelligence in production and products is recognised as the most important factor in increasing the competitiveness of goods and services. Other factors include innovation, adaptability to market changes, integration of sustainable practices and digital transformation. Based on a comparative analysis of leading corporations, recommendations are proposed to strengthen positions in the global market segment. The results of the study will be useful for automotive corporations, as well as for government and non-profit organisations that support the industry.