Exploring the impact of digitalization on sustainability challenges in German fruit production from the perspectives of stakeholders

Abstract Unique challenges exist in the fruit cultivation sector and, if not considered in the development and application of technologies, this sector is at risk of being left behind in the ongoing digital transformation of agriculture. While understanding perspectives of stakeholders is critical for technology acceptance, their knowledge and views are underrepresented in analyses on the impact of digitalization on fruit production. This research works to fill this knowledge gap by qualitatively analyzing semi-structured interviews on the impact of digitalization on sustainability challenges in fruit production with 34 stakeholders along the fruit value chain in the case study region of Lake Constance, Germany. Societal acceptance and understanding of fruit cultivation practices, restricted plant protection product use, labour availability, and biodiversity support were the main reported environmental and socio-economic challenges. Nearly all stakeholders (94%) were hopeful that digital technologies could effectively address environmental challenges in fruit production, particularly through increased efficiency, while greater uncertainties were reported for the socio-economic challenges. Perceptions of digitalization’s chances and challenges varied among individuals, fruit production systems, and farm sizes. Authors provide recommendations, including targeted support for small-scale fruit farmers and suggestions for future research activities, and emphasize the importance of factual knowledge dissemination on digitalization in fruit farming to support informed adoption choices for intended users. The results of this study offer critical viewpoints on the current challenges in fruit production and the potential for digitalization to increase sustainability in this sector.