Analysis of marketing strategy of ‘Honor of Kings’
This article analyzes the game 'Honor of Kings', which has held the top spot in the MOBA mobile gaming market for a decade. By applying the 4C marketing theory and SWOT analysis, and using industry data from 2017 to 2023, it systematically examines the innovative strategies of 'Honor of Kings' in user engagement, brand promotion, and commercialization. The article reveals the key factors behind its long-term dominance in the MOBA mobile gaming market, aiming to provide insights into the MOBA mobile gaming market and offer valuable lessons for other game developers in the industry.
Authors
- Jincheng Zhang (ORCID: https://orcid.org/0000-0003-0569-1296)
Institutions
- Hangzhou Normal University (CN)
Publication Details
- Journal
- Frontiers in Business Economics and Management
- Published
- 2025-08-11
- DOI
- https://doi.org/10.54097/zqrj3f51
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00