The Transformative Impact of Big Data Analytics on Retail Supply Chain and Logistics

Supply chain and logistics are critical to the retail industry as they directly impact cost efficiency, customer satisfaction, and overall profitability. The rise of big data analytics (BDA) has transformed industries across the globe, and retail is no exception. With the increasing integration of BDA into retail supply chains and logistics, this literature review aims to explore a range of impacts of big data analytics on retail supply chains, including enhanced decision-making capabilities, customer experience improvements, inventory management optimization, and increased operational efficiency. By synthesizing recent studies and conceptual frameworks, this review highlights key findings and lays the groundwork for future research in this area.