Minat Generasi Milenial dalam Penggunaan Uang Elektronik sebagai Alat Pembayaran di Era Digital
This study aims to determine the millennial generation's interest in using electronic money as a means of payment in the digital era. This type of research is qualitative research. Sampling used a purposive sampling method, namely the millennial generation in the city of Bandar Lampung with a sample size of 35 respondents. Data analysis techniques using data collection, data reduction, data display, conclusions. The results of the study prove that the millennial generation in Bandar Lampung already has a lot of e-money that is used to help in everyday life.
Authors
- Herzen Eduard Kumayas
Institutions
- Universitas Bandar Lampung (ID)
Publication Details
- Journal
- Jurnal EMT KITA
- Published
- 2025-08-13
- DOI
- https://doi.org/10.35870/emt.v9i4.4760
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00