Minat Generasi Milenial dalam Penggunaan Uang Elektronik sebagai Alat Pembayaran di Era Digital

This study aims to determine the millennial generation's interest in using electronic money as a means of payment in the digital era. This type of research is qualitative research. Sampling used a purposive sampling method, namely the millennial generation in the city of Bandar Lampung with a sample size of 35 respondents. Data analysis techniques using data collection, data reduction, data display, conclusions. The results of the study prove that the millennial generation in Bandar Lampung already has a lot of e-money that is used to help in everyday life.

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Publication Details

Journal
Jurnal EMT KITA
Published
2025-08-13
DOI
https://doi.org/10.35870/emt.v9i4.4760
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Minat Generasi Milenial dalam Penggunaan Uang Elektronik sebagai Alat Pembayaran di Era Digital

Herzen Eduard Kumayas
Jurnal EMT KITA
SMEs Development and Digital Marketing
article

Minat Generasi Milenial dalam Penggunaan Uang Elektronik sebagai Alat Pembayaran di Era Digital

Herzen Eduard Kumayas
article en

Abstract

This study aims to determine the millennial generation's interest in using electronic money as a means of payment in the digital era. This type of research is qualitative research. Sampling used a purposive sampling method, namely the millennial generation in the city of Bandar Lampung with a sample size of 35 respondents. Data analysis techniques using data collection, data reduction, data display, conclusions. The results of the study prove that the millennial generation in Bandar Lampung already has a lot of e-money that is used to help in everyday life.

Jurnal EMT KITAVol. 9(4)
Universitas Bandar Lampung (ID)
Openalex Percentile: Top 63%
SMEs Development and Digital Marketing
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