THE ROLE OF ECOFIN TECH AND SUSTAINABLE BANKING WITH BLOCKCHAIN TECHNOLOGY IN ENHANCING CUSTOMER SATISFACTION

The international monetary landscape is undergoing rapid transformation as a result of the increasing emphasis placed on sustainability, transparency, and cutting-edge technology. Blockchain technology has become a game-changing tool in the field of energy savings, especially in the field of ecological financial assets. This study considers the relationship between customer satisfaction and BCT, explained through PDQ, using two dimensions of GBP as a mediating variable. This study based on the (TOE) approach, employs a quantitative methodology to gather information from 399 banking industry professionals. The findings suggest that PDQ which also indirectly impacts CS through GBP, has a significant impact on the adoption of blockchain technology. The mediating role of GBP shows how technological innovation advances sustainable finance goals and improves customer-centric consequences. This study adds to the burgeoning literature on eco-fintech by filling a critical gap.