Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai

Artificial intelligence (AI) has transformed mobile banking services by letting more customized experiences, more efficient transaction behavior, and increased security. This trend especially affects the private banking industry since customers want perfect and quick services. On the other hand, especially in Chennai's urban banking ecosystem, it is currently mostly unknown how much artificial intelligence-based mobile banking affects consumer delight. The poll exposes several important elements influencing client satisfaction including differences in service quality, security issues, poor personalization and other main challenges. To bridge these gaps, the research surveys 450 Chennai private bank consumers who consistently use mobile banking apps enabled with artificial intelligence, therefore filling these gaps using a quantitative approach. The research evaluates aspects including service quality, personalization, security, and user experience using a standard questionnaire. Two of the statistical methods used in the analysis of the responses were regression studies and correlation ones. The findings reveal that features driven by artificial intelligence significantly affect consumer happiness. Particularly, 87 percent of respondents claimed their service quality had improved; 82 percent said they valued more personalization; and 78 percent stated security policies had become better. Moreover, eighty percent of the participants claimed they were typically happier with mobile banking based on artificial intelligence than with more traditional approaches. These findings emphasize the revolutionary opportunities of artificial intelligence in transforming banking experiences and suggest that financial companies should give continuous innovation in sectors linked with artificial intelligence top priority so as to keep client pleasure.

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Published
2025-05-29
DOI
https://doi.org/10.1109/netcrypt65877.2025.11102745
Primary Topic
COVID-19 diagnosis using AI
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article
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article

Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai

M. Kavitha, G. S. Maheswari, D Mathivadhani
COVID-19 diagnosis using AI
article

Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai

M. Kavitha, G. S. Maheswari, D Mathivadhani
article en

Abstract

Artificial intelligence (AI) has transformed mobile banking services by letting more customized experiences, more efficient transaction behavior, and increased security. This trend especially affects the private banking industry since customers want perfect and quick services. On the other hand, especially in Chennai's urban banking ecosystem, it is currently mostly unknown how much artificial intelligence-based mobile banking affects consumer delight. The poll exposes several important elements influencing client satisfaction including differences in service quality, security issues, poor personalization and other main challenges. To bridge these gaps, the research surveys 450 Chennai private bank consumers who consistently use mobile banking apps enabled with artificial intelligence, therefore filling these gaps using a quantitative approach. The research evaluates aspects including service quality, personalization, security, and user experience using a standard questionnaire. Two of the statistical methods used in the analysis of the responses were regression studies and correlation ones. The findings reveal that features driven by artificial intelligence significantly affect consumer happiness. Particularly, 87 percent of respondents claimed their service quality had improved; 82 percent said they valued more personalization; and 78 percent stated security policies had become better. Moreover, eighty percent of the participants claimed they were typically happier with mobile banking based on artificial intelligence than with more traditional approaches. These findings emphasize the revolutionary opportunities of artificial intelligence in transforming banking experiences and suggest that financial companies should give continuous innovation in sectors linked with artificial intelligence top priority so as to keep client pleasure.

Vels University (IN)
Decent work and economic growth
Openalex Percentile: Top 70%
COVID-19 diagnosis using AI
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