Green Banking Practices Among Customers in Select Commercial Banks in Chennai City

With advent of sustainable development, green banking encourages financial institutions to fulfill their obligation to provide efficient banking services while also following environmentally friendly policies that lower their impact on the surroundings. The commercial banks of Chennai have been adopting an increasing trend of including eco-friendly projects into their daily activities. Among these projects are investments in renewable energy, paperless transactions, and green loans. On the other hand, the degree of awareness, acceptance, and impression that consumers have will mostly define the success of these programs. Finding out how consumers evaluate the value and efficiency of eco-friendly banking solutions is one of the main obstacles that has to be overcome. Among the several main factors affecting consumer adoption are security concerns, low awareness, and resistance to change to digital platforms. This paper investigates consumer views on green banking in particular commercial banks in Chennai. We analyze the factors affecting consumer acceptance and satisfaction with green banking. The mixed-method approach applied in the study combines qualitative interviews with quantitative polls. Three hundred individuals in all, who responded to carefully crafted questionnaires meant for five of the leading commercial banks, provided data. The study helps one better understand the interactions between customer demographics, awareness levels, and their perspective of green banking practices by means of both descriptive statistics and regression techniques. The findings show that while younger consumers and those with more education levels view green banking favorably, other consumers remain dubious due of ignorance and concerns about the accessibility of technology developments.