Visual storytelling and cultural connection in GCC social media advertising

Introduction Social media has transformed brand communication in the GCC, making culturally relevant visual storytelling essential for effective engagement. Methods A cross-sectional online survey was conducted among 231 participants across the six GCC countries to examine perceptions of visual storytelling in social media advertising. Results Findings revealed a strong preference for culturally aligned, narrative-driven visual content on platforms like Instagram and TikTok. Key elements such as color, authentic imagery, and cultural symbols significantly enhanced consumer trust and engagement. Discussion The study underscores the importance of culturally sensitive visual narratives in enhancing brand credibility and consumer loyalty in GCC markets.