British Youth Brigades’ Participation in the Yugoslav 1947 Youth Labour Action

Focusing on the Šamac–Sarajevo railway project, this article examines how Yugoslavia’s Youth Labour Actions ( Omladinska radna akcija ; ORAs) served as incipient attempts by the Yugoslav state to develop its cultural diplomacy. Adopting a bottom-up perspective, it explores British volunteers’ participation in Yugoslavia’s post-war reconstruction, situating their mobilisation within broader contexts of international reconstruction, idealism and solidarity. Targeting enthusiastic leftist youth, the Yugoslav government strategically employed the ORAs to promote its image in Britain, turning an economic development project into a vehicle for cultural branding. This article argues that Yugoslavia’s attempt to promote its image through the inclusion of British youth was only partially successful. Despite the seemingly idealistic narratives offered by the brigadists, practical challenges and contradictions remained. It examines the complexities of the British youth brigades’ experiences and how their intended propagandistic role was met with scepticism in Britain.