Digital Innovation through LGPD Compliance: Transforming Business Models and Infrastructure in Brazilian Companies

This study explores how compliance with Brazil's General Data Protection Law (LGPD) acts as a catalyst for digital innovation in two major companies.Using Dynamic Capabilities and Business Model frameworks, the research examines how the companies transformed their digital infrastructures to manage personal data effectively.The findings reveal that legal compliance drove technological upgrades, including new systems for data pre-processing and governance, fostering operational efficiency.This study highlights how regulatory requirements can trigger innovation, aligning infrastructure with business needs.The results suggest that compliance can enhance competitive advantage, encouraging future exploration of similar impacts across other industries and smaller companies.