Green Investment in India: A Green Fintech Perspective

The combination of financial technology and environmental sustainability, known as green fintech, is revolutionizing India’s investment landscape by democratising access to sustainable financial instruments. This study explores the role, opportunities and challenges of green fintech in driving green investments in India. Drawing on extensive secondary data, the research is directed by the Technology Acceptance Model (TAM) and Institutional Theory to analyse both user-level adoption behaviour and institutional policy alignment. Case studies such as Revfin and SolarSquare, illustrate how digital solutions enable inclusive and eco-conscious finance. Key regulatory efforts like Sovereign Green Bonds, SEBI’s BRSR Core and the RBI’s Green Deposit Framework are examined for their role in promoting ESG-aligned finance. Thematic analysis highlights five important areas: policy momentum, fintech integration, investment potential, barriers to scale and strategic recommendations. The paper finds that while green fintech can play a crucial role for bridging green finance gaps and supporting India’s net-zero goals, some limitations, such as regulatory fragmentation, limited ESG awareness and inadequate data standardization, must be addressed. The study concludes with actionable policy suggestions and calls for further primary research to determine the actual impact of green fintech.