Effective sustainable entrepreneurship in Japanese organisations

This study investigates the influence of sustainability practices on the adaptability of Japanese firms in international business environments. Utilising a sample of 384 Japanese firms, with participation from two board members and two marketing department members each, the study aggregates 1,536 observations to analyse the relationship dynamics. Through exploratory factor analysis (EFA) and regression analysis, the study demonstrates that the business sustainability adaptability method (BSAM) significantly enhances Japanese entity adaptability (JEA), with communication (COM) and adaptation level of globalisation (ALG) serving as critical moderators. Comparative insights highlight the distinctive sustainability approaches between Japanese firms and their global counterparts, offering theoretical and practical implications for international business strategy. This research enriches the discourse within resource-based view, institutional theory, network theory, and stakeholder theory, positioning sustainability as a strategic imperative in global competitiveness.