Generation X consumer attitudes, habits and behaviours towards sustainability related to COVID-19: a systematic literature review

With increasing evidence of the role of the COVID-19 pandemic in determining the performance of sustainable business activities, the current research cumulates previous findings indicating that the COVID-19-related protective measures have positively impacted Generation X customers' safety, habits and behaviours, and contributes to the literature in the field by showing that the COVID-19 pandemic may lead to some behavioural changes by Generation X consumers. Throughout December 2020 and March 2021, a quantitative literature review of the Web of Science, Scopus and ProQuest databases was performed, with search terms including 'COVID-19 + sustainability + Generation X (by its specific traits)' + 'consumer behaviour', 'food', 'tourism', 'pollution' and 'fashion'. As research published between 2020 and 2021 was inspected, only 239 articles met the eligibility criteria. By removing controversial or unclear results (insufficient/inessential data), findings unsupported by replication, too general material, or with quite identical titles, 85, mainly empirical, sources were identified.