WOMENS COSMETIC USE AND CONTRIBUTION TO ECONOMIC DEVELOPMENT: A STUDY OF HAILAKANDI DISTRICT, ASSAM

Women’s contribution towards economic development is substantial and multifaceted. From the very starting of our civilization women are playing a vital role for the economic development and social progress of our country. Women are acting as the producers, investor, and employment generators, side by side women are also the active consumers. Women whether working or non-working, house wife or student remains the purchasers for all the seasons of the year. Among the various items which they purchase, the cosmetics products occupy a prominent place. Cosmetics have become an integral part of women’s daily lives. All most every women, living in rural, urban or slum areas, town or metropolitan cities use cosmetics to represent them in work places, festivals, weddings and in the religious ceremonies. By using the cosmetics women are contributing much more in the national income of the country and have become an indispensable contributor of the economic development of our nation. Here, in this paper the effort has been done to study the cosmetic consumption habits of women and an effort has been done to explore how women’s cosmetic use contributes to national income. For the convenient of the study 300 respondents have been taken for the survey from different part of the district including students, employers, house wives and others. As the methodology of the study mainly the Primary data has been collected, however a few Secondary data from different sources have been used for the better explanation of the topic.