دور التسويق السيبراني في جذب الزبائن لشركة آسيا سيل في بعض محافظات الفرات الأوسط ( النجف الأشرف , كربلاء المقدسة , بابل ) من وجهة نظر العاملين

The research aimed to test the relationship of correlation and influence between the independent variable: cyber marketing through its dimensions (cyber attraction techniques, cyber retention, cyber learning and cyber communication) and the dependent variable: customer attraction through its dimensions (honesty, fairness, respect, responsibility and reliability). To answer the following question: "Does cyber marketing affect customer attraction?" The research was applied to a sample of employees at Asia Cell Company in Najaf Al-Ashraf. The research included two hypotheses for correlation and influence. The research community reached (102) workers, (91) questionnaires were distributed, (88) questionnaires were retrieved, and (2) questionnaires were excluded, leaving (86) questionnaires that were actually used in the statistical analysis. The data were processed using (Spss.v.23). The research concluded that cyber marketing affects customer attraction, as cyber marketing has become one of the influential variables in the business world.

Authors

Publication Details

Journal
Al-Ghary Journal of Economic and Administrative Sciences
Published
2025-07-25
DOI
https://doi.org/10.36325/ghjec.v21i2.18836.
Primary Topic
Organizational and Employee Performance
Type
article
Field-Weighted Citation Impact
0.00
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article

دور التسويق السيبراني في جذب الزبائن لشركة آسيا سيل في بعض محافظات الفرات الأوسط ( النجف الأشرف , كربلاء المقدسة , بابل ) من وجهة نظر العاملين

أنس حسين عبد العبودي, أمير نعمة الكلابي
Al-Ghary Journal of Economic and Administrative Sciences
Organizational and Employee Performance
article

دور التسويق السيبراني في جذب الزبائن لشركة آسيا سيل في بعض محافظات الفرات الأوسط ( النجف الأشرف , كربلاء المقدسة , بابل ) من وجهة نظر العاملين

أنس حسين عبد العبودي, أمير نعمة الكلابي
article en

Abstract

The research aimed to test the relationship of correlation and influence between the independent variable: cyber marketing through its dimensions (cyber attraction techniques, cyber retention, cyber learning and cyber communication) and the dependent variable: customer attraction through its dimensions (honesty, fairness, respect, responsibility and reliability). To answer the following question: "Does cyber marketing affect customer attraction?" The research was applied to a sample of employees at Asia Cell Company in Najaf Al-Ashraf. The research included two hypotheses for correlation and influence. The research community reached (102) workers, (91) questionnaires were distributed, (88) questionnaires were retrieved, and (2) questionnaires were excluded, leaving (86) questionnaires that were actually used in the statistical analysis. The data were processed using (Spss.v.23). The research concluded that cyber marketing affects customer attraction, as cyber marketing has become one of the influential variables in the business world.

Al-Ghary Journal of Economic and Administrative SciencesVol. 21(2)
Openalex Percentile: Top 89%
Organizational and Employee Performance
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