The Effect of the "Siberkreasi" Digital Literacy Program on the Information Knowledge Gap for Siberkreasi Instagram Followers

Research objectives. Digital literacy is regarded as essential in advancing the current revolutionary era, encompassing the capability to seek, evaluate, and utilize information wisely. However, the Indonesian people are considered quite skilled in using digital devices but not productive enough, thus creating a gap in information knowledge. The Siberkreasi program is one of the digital literacy initiatives supported by the government that focuses on reaching as many people as possible and bringing them closer to the importance of digital literacy. Therefore, the researchers wanted to research this subject. The goal is to know how the Siberkreasi digital literacy program affects the information knowledge gap between Siberkreasi's Instagram followers. Research methods. Associative and quantitative research methods are employed. The population utilized consists of the 280,000 Instagram followers that Siberkreasi had in 2024. The sample quantity was calculated using the Slovin formula from 100 respondents selected from Siberkreasi's Instagram followers. The selection was done using a probability sampling technique through a straightforward random sampling mechanism. Data Analysis. Data analysis uses a descriptive analysis method. As part of the data analysis, several tests were conducted, namely simple linear regression, T-tests, and R-tests, to validate the hypotheses and instrument reliability. Results. The results of data analysis from 100 respondents who met the criteria as followers of Instagram Siberkreasi showed a significant influence between digital literacy and the information knowledge gap, with a value of 0,000 < 0,05. Conclusion. The findings show that the Siberkreasi digital literacy program greatly impacts the information knowledge gap, with evidence of a significance value of 0.000 < 0.05. It means the H0 hypothesis was rejected, and the HI hypothesis was accepted. This gives positive results because a good Siberkreasi digital literacy program will be able to reduce the information knowledge gap, especially among Siberkreasi's Instagram followers. As for the suggestions in the next research, it is hoped that it can examine in detail what factors can improve digital literacy and the digital literacy process, such as receiving, processing and disseminating information.Keywords: Digital Literacy; Knowledge Gap; Cyber Creation