The Influence of Using the Google Play Books Application on Interest in Reading E-Books among @literarybase Account Followers

Purpose Research. The low interest in reading among the public is still a problem for Indonesia as a developing country. Technological advances in the direction of digital have allowed e-books to become a new reading medium. This condition shifts reading culture from printed books to digital media. The emergence of e-books is expected to be a medium that attracts readers and increases people's interest in reading. This study will discuss the effect of applying Google Play books on the interest of reading e-books of @literarybase account followers. The community @literarybase is taken up because it is an important forum for encouraging reading interest for its members. Research Methods. This study uses a quantitative method. Data measurement was conducted using a questionnaire on a Likert scale of 1-5, which was distributed to 150 respondents. Data Analysis. The data obtained will be processed using the Structural Equation Modeling (SEM) method. The data processing analysis tool will use the Smart-PLS application version 3.0. Result. Based on the data that has been processed, using the Google Play Books application can significantly affect the interaction on the @literarybase account. In addition, the interaction on the @literarybase account significantly affects the interest in reading e-books. The use of the Google Play Book app among @literarybase account followers significantly affects their interest in reading e-books. Conclusion. It can be concluded that the use of the Google Play Book application among the followers of the @literarybase account has a significant influence on the interest in reading e-books. Meanwhile, an interesting finding from this study is that online reading communities such as @literarybase accounts can mediate the use of the Google Play Book application in increasing the reading interest of its members.Keywords: reading interest; e-books; google play books; online reading community