Brain-computer interfaces in accessible tourism

The emergence of brain–computer interface technology is gradually influencing various aspects of human society. However, this innovative technology has yet to be meaningfully introduced into the field of tourism studies. To address this gap, the present paper offers the first exploration of brain–computer interfaces—originally developed as medical assistive technologies—within the context of accessible tourism. It begins by introducing the basic principles of brain–computer interface technology and then examines its foundational practical potential to support individuals with disabilities by enhancing mobility, enabling communication, and increasing adaptability in tourism settings. The paper further explores its theoretical implications for accessible tourism, particularly in terms of decoupling impairment and dysfunction, dissolving disability heterogeneity, and unifying visible and invisible disabilities. Finally, it outlines a future vision and identifies systemic challenges associated with the application of this technology in tourism, contributing novel insights to the advancement of accessible tourism research.