FinTech and Sustainable Finance: Transforming Traditional Banking for a Greener Future

The emergence of FinTech and sustainable finance is transforming the global financial landscape by integrating modern technologies such as artificial intelligence, blockchain, and big data into financial services. FinTech platforms enable faster, more accessible, and eco-friendly solutions through mobile banking, digital payments, peer-to-peer lending, and green finance initiatives. In India, the rise of FinTech firms like Paytm and PhonePe has driven traditional banks to digitise their offerings, invest in advanced technologies, and form strategic partnerships to remain competitive. This study analyses the perceived quality, convenience, and user satisfaction with FinTech and sustainable finance services, as well as their impact on traditional banking operations. Despite rapid growth, the sector faces challenges such as regulatory complexities, funding constraints for smaller startups, and building customer trust. The findings highlight that while FinTech companies promote financial inclusion, operational efficiency, and environmental sustainability, they must address regulatory and funding challenges to achieve long-term viability and inclusive market expansion.