The potential of artificial intelligence technologies in automating recruitment and human resources management processes within an organization

Relevance . Modern conditions of economic development and digital transformation of society necessitate a rethink of approaches to human resource management. One of the significant directions is the introduction of artificial intelligence technologies in the field of recruitment and personnel management. AI has the potential to change traditional employee recruitment, evaluation, training, and retention processes, making them more efficient, objective, and adaptive. Despite the obvious potential of AI, the implementation of such solutions involves a number of challenges: ethical, legal, organizational and technological. This requires a scientific understanding, systematization and evaluation of the effectiveness of existing AI solutions, the development of methodological approaches to their integration into the personnel policy of organizations. The purpose of this study was to analyze the effectiveness of artificial intelligence technologies in automating recruitment and personnel management processes. The objectives involve conducting research in the field of using artificial intelligence technologies to automate recruitment and personnel management processes; identifying the main barriers preventing the introduction of AI tools. Methodology . The following methods were used to solve the research problems: process-functional, methods of analysis and synthesis, theoretical generalization, data systematization, methods of graphical representation. Results . The main aspects of using AI to improve recruitment processes, identify individual training and development needs, develop personalized learning trajectories, and retain staff are highlighted. It is noted that companies have a need for automated personnel management processes to simplify administrative processes, increase productivity, speed and quality of decisions, which is possible through the introduction of AI technologies. Conclusions . The study found that artificial intelligence technologies have significant potential to transform traditional approaches to recruitment and personnel management. An analysis of modern AI solutions used in the HR field indicates the possibility of increasing the efficiency of recruitment processes, optimizing costs, and improving the quality of candidate evaluation.