Implementing a co-design approach to facilitate a COVID-19 vaccination rapid response

Our project contributes to the public health co-design literature in 2 ways. Our project had robust evaluation throughout, which responds to the call for more evaluation of co-design effectiveness. We also show the combined usefulness of communication expertise and co-design, even under emergency conditions. Co-designing communication products can be time-consuming, but we were able to iterate, collect and apply feedback, and respond to partner requests on short notice. The communication expertise of the academic team allowed the communication material and nudge development to be high-quality and well-tailored for the intended audiences. Our project suggests that a well-executed co-design project should be paired with a robust, ongoing dissemination and staffing infrastructure to ensure products reach into communities.