HUMAN CAPITAL MANAGEMENT THROUGH THE SYSTEM OF CORPORATE TRAINING

The article is devoted to the study of the role of training in personnel development, with an emphasis on the formation of communicative competencies in employees interacting with clients. The authors analyzed existing approaches to defining training, proposed a training structure that includes interactive methods (role-playing games, cases, group discussions). A 6-hour training program has been developed aimed at mastering techniques for handling objections and managing emotional states. Particular attention is paid to the procedure for conducting a business game as a key element in consolidating skills. The results of the study can be used in corporate training systems to improve the quality of customer service.