The Impact of Supply Chain Digitization on the Competitiveness of Traditional E-commerce Enterprises in China: A Qualitative Study of Nanchang-based Businesses

This study investigates the influence of supply chain digitization on the competitiveness of traditional e-commerce enterprises in China, focusing on businesses operating in Nanchang, Jiangxi Province.As the e-commerce landscape in China evolves rapidly, traditional enterprises face increasing pressure to integrate digital technologies within their supply chains to remain competitive.This study adopts a qualitative research design, utilizing thematic analysis based on interviews with 20 participants from Nanchang's traditional ecommerce sector.The research explores five key factors influencing competitiveness: visibility, agility, market sensing, social networking, and organizational effectiveness.The findings reveal that enhanced visibility enables better decision-making, real-time monitoring, and proactive problem resolution.Agility allows businesses to swiftly adapt to market changes, ensuring operational continuity and customer satisfaction.Market sensing facilitates the identification of emerging trends, enabling customer-centric adjustments and product innovation.Social networking fosters collaboration, real-time communication, and strong supplier relationships, driving efficient crisis management and innovation.Moreover, organizational effectiveness mediates the impact of these factors, ensuring streamlined processes, cost savings, and customer-focused operations.The study concludes that successful integration of supply chain digitization significantly enhances operational efficiency, customer engagement, and resilience among traditional e-commerce enterprises.However, businesses must address challenges related to technology infrastructure, cybersecurity, and regulatory compliance.This research contributes to the existing literature