Mudança e sustentabilidade tecnológica na agroindústria vinícola do sul catarinense

Wine production in Brazil has different origins, highlighting the history of Italian immigrants who brought with them the knowledge and tradition that surrounds this ancient product. The micro-region of Urussanga located in Santa Catarina State is a have a perfect terroir for the Goethe grape, allowing the production of wines with its own identity and that has recently been recognized with the Geographical Indication. Observing this context, the aim of this study was to identify the technological changes adopted by the wine agribusiness in the region. To this end it was made bibliographical research, documental research and data collection with field research and information with the managers of the local wineries (Vales da Uva Goethe). Data were represented from the field collection; and also, through scientific articles available on the basis of data Scientific Electronic Library Online and Google Scholar as well as books and periodicals available on the subject. From the documentary survey and data was possible to list the major changes from the GI registration of the deployment process, which characterized the typical characteristics of the wine produced. As well as the performance of internal agents, intermediaries and external to the process (stakeholders), as organizations, entities, suppliers, subsidiaries, competitors and consumers. These results allowed us to understand the current technological situation of the wineries that have completed the process for obtaining the IPVUG, and provide the same benefits to other regional wineries seeking technological improvement, and for deepening research in the area.