DIGITAL RUBLE: INNOVATIVE FIAT REGIONAL ECONOMY

The article examines the trends of digital transformation of monetary policy in the Russian Federation in the current economic and political context for the period from 2010 to 2024. The impact of digitalization on the financial strategies of central and commercial banks is discussed, as well as the consequences of the introduction of new technologies for ensuring financial stability and competitiveness of the banking sector. Key aspects are analyzed, including the development of financial technologies, the introduction of the digital ruble, and the adaptation of banking services to customer needs. Objective reasons for the introduction of the digital ruble have been identified and potential «digital dividends» from the use of the Central Bank’s digital currency have been identified. It has been revealed that the digitalization of the financial sector contributes to the development of effective mechanisms for managing the digital ruble, which, in turn, supports socio-economic policy and economic stability. Based on the analysis of the dynamics of cash and non-cash funds, as well as changes in their proportions in the structure of the money supply, a conclusion is drawn about the transformation of financial preferences of the population and business. Promising strategic directions of domestic banks’ activities are substantiated, taking into account adaptation to external challenges, including the introduction of the digital ruble as an innovative fiat of the regional economy. A strategic mechanism for the development of the regional economy based on the spread of the digital ruble is proposed, as a complex system of market relations between the state and banking institutions, which includes a multi-level impact of the state’s monetary policy on macroeconomic indicators, the structure and functions of the money supply, to stimulate the inflow of investments into fixed assets, stabilization of the consumer price index, through the implementation of complex financial (organizational and economic) strategies aimed at economic stability and development.