Adult education in the headlines: A content analysis of Tanzanian Print Media (2016–2021)

Tanzanian newspapers have historically promoted Adult Education (AE) initiatives. Although AE coverage has declined over the years, this study investigates patterns between 2016–2021 to examine contemporary representations during a period of reforms and debates. This timeframe was selected to capture developments in AE coverage, including national discussions, policy shifts and changes in media priorities. Using a mixed-methods approach, the article combines content analysis with 50 key informant interviews. A total of 267 articles related to AE were analysed. Guided by the Agenda Setting theory, the findings highlight a predominant focus on practical skills but reveal deficiencies in addressing critical issues such as general knowledge, literacy and core AE dimensions. This narrow scope limits comprehensive understanding of AE challenges and opportunities, hindering public engagement and advocacy. Specialised journalist training and expanded media coverage are essential to improving AE representation, aligning it with Tanzania’s development goals and fostering informed public discourse.