ASSESSMENT OF THE ATTRACTIVENESS OF A NICHE MARKET OF NON-BANKING SERVICES FOR A CENTRALIZED BANKING ECOSYSTEM

The authors propose a model for calculating a combined indicator of the attractiveness of a market niche for non-banking services, in which a bank that develops/controls its own ecosystem assumes creating a business affiliated with it and receiving additional income from non-financial activities.

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Publication Details

Journal
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Published
2025-01-01
DOI
https://doi.org/10.36871/ek.up.p.r.2025.07.05.003
Primary Topic
Business Strategy and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

ASSESSMENT OF THE ATTRACTIVENESS OF A NICHE MARKET OF NON-BANKING SERVICES FOR A CENTRALIZED BANKING ECOSYSTEM

В.А. Долбежкин, Daniil V. Gurevich
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Business Strategy and Innovation
article

ASSESSMENT OF THE ATTRACTIVENESS OF A NICHE MARKET OF NON-BANKING SERVICES FOR A CENTRALIZED BANKING ECOSYSTEM

В.А. Долбежкин, Daniil V. Gurevich
article en

Abstract

The authors propose a model for calculating a combined indicator of the attractiveness of a market niche for non-banking services, in which a bank that develops/controls its own ecosystem assumes creating a business affiliated with it and receiving additional income from non-financial activities.

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYAVol. 7/5(160)
Openalex Percentile: Top 70%
Business Strategy and Innovation
DOISourceOpenAlex
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ASSESSMENT OF THE ATTRACTIVENESS OF A NICHE MARKET OF NON-BANKING SERVICES FOR A CENTRALIZED BANKING ECOSYSTEM — В.А. Долбежкин, Daniil V. Gurevich · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA (2025) | TGRS Research Map | TGRS