Virtual Reality in Cultural Tourism

This study explored virtual reality (VR) technology to enhance cultural learning in heritage tourism, aligning with a focus on learning systems. Traditional models lack interactivity, but VR digitizes artifacts and historical scenarios. Through surveys (1,200 participants) and data analysis, VR improved student knowledge retention by 45% (F=8.3, p<0.01) and increased visits by 42–75%. While boosting stay time (39%) and consumption (41%), challenges include content stagnation (23% revisit decline) and hardware discomfort (55% dissatisfaction). Proposed solutions are ergonomic headsets (33–50% weight reduction), dynamic content updates, and in-scene augmented-reality commerce (27% online revenue growth in pilots). These innovations position VR as a non-formal learning tool for heritage preservation and digital education.