Herbal tobacco cessation products on Indian e-commerce platforms: an emerging unregulated market with unsubstantiated health claims
HTCPs are widely available on Indian e-commerce platforms with unverified health claims and minimal regulatory disclosure. This poses significant consumer protection and tobacco control challenges. Strengthened oversight, claim verification and policy alignment with WHO Framework Convention on Tobacco Control guidelines are urgently needed.
Authors
- Amit Yadav (ORCID: https://orcid.org/0000-0002-0638-2105)
- Vandana Tamrakar (ORCID: https://orcid.org/0000-0001-6039-6164)
- Shivam Kapoor (ORCID: https://orcid.org/0000-0001-7214-4888)
- Shalini Singh (ORCID: https://orcid.org/0000-0002-8271-1062)
- Prashant Kumar Singh (ORCID: https://orcid.org/0000-0003-1742-5534)
Institutions
- National Institute of Cancer Prevention and Research (IN)
Publication Details
- Journal
- Tobacco Control
- Published
- 2025-08-12
- DOI
- https://doi.org/10.1136/tc-2025-059481
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00