An Exploratory Study on the Impact of Online Business on Retailers with Special Reference to Dakshina Kannada District in Karnataka

The active growth of online business has changed the global retail landscape significantly. Even though it has increased the reach and convenience, the retailers are facing challenges. The purpose of this exploratory study is to investigate the impact of online adoption on retail businesses in Dakshina Kannada district, Karnataka. This study specially focuses on both the positive and negative consequences of online business on retailers. By understanding these impacts, the study seeks to provide insights into the strategies that retailers can employ to adapt to the evolving retail environment and mitigate the potential negative effects of online business