The Impact of Artificial Intelligence Adoption on Organizational Decision-Making: An Empirical Study Based on the Technology Acceptance Model in Business Management

With the rapid development of artificial intelligence technology, its widespread application in the field of business management has become a significant issue faced by contemporary enterprises. Based on the Technology Acceptance Model, this study explores the impact of AI technology acceptance on organizational decision-making efficiency, performance, and the depth of technology application. It also reveals the driving mechanisms of top management support, perceived usefulness, and perceived ease of use on AI technology adoption through path analysis. To validate the research hypotheses, the study employed structural equation modeling (SEM) based on survey data collected from 420 respondents across various industries. The study found that top management support significantly enhances technology acceptance through perceived variables, while perceived usefulness is the core factor driving technology adoption. Although perceived ease of use has a weaker effect, it is equally important in lowering the psychological barriers during the initial stages of technology adoption. The adoption of AI technology has significantly improved organizational decision efficiency and overall performance, promoting the deep application of technology by optimizing resource allocation and enhancing scientific decision-making capabilities. This study further validates the applicability of the TAM theory in the context of AI technology, expanding its theoretical explanatory power in complex technology-adoption mechanisms. At the same time, the research provides practical guidance for enterprises in the introduction and application of technology, emphasizing that managers need to shape an open and innovative organizational culture at a strategic level and enhance employees’ willingness to accept technology through technical training and value transmission. Future research can incorporate cross-cultural and multi-level analytical frameworks to explore the dynamic adaptation paths of AI technology adoption and its potential risks in sustainable development.