A Study on Undergraduate Students' Willingness to Use GAI Based on the Technology Acceptance Model 3

The rapid development and widespread application of generative artificial intelligence (GAI) have provided university students with personalized learning opportunities. This study offers a new perspective on the application of GAI in the educational field by analyzing undergraduate students' technology acceptance of generative artificial intelligence. Using the Technology Acceptance Model (TAM3), this study examines students' usage behaviors of generative AI. Data were collected through a survey, and structural equation modeling was employed for systematic analysis. The findings reveal that university students demonstrate a high level of acceptance of generative artificial intelligence. This study provides new insights into the application of generative AI in education and holds significant theoretical and practical implications for promoting the use of generative AI among undergraduate students.