Commentary on Extension Programming: An Online Platform for Area-Wide Management of Western X-Disease Extension Program

The Extension program discussed in this commentary article was developed using a logic model to provide an economic analysis of Western-X disease (WXD) management at the farm and landscape levels. This program entered the Graduate Student Extension Competition organized by the Agricultural and Applied Economics Association (AAEA). It consisted of a simulated presentation to sweet cherry growers on the economics of tree removal as a disease management practice. The program’s delivery and communication strategies include an online platform, fact sheets, research articles, conference presentations, and workshops. This commentary shows how young professionals can create a successful program using a logic model.