Labeling Energy Drinks: Tackling a Monster of a Problem

Energy drinks first rose to popularity in the 1980s after the creation of Red Bull. In addition to high caffeine amounts, energy drinks often contain herbal stimulant additives, vitamin and mineral mixtures, and sugar. There is very little information available on the long-term effects of these stimulant mixtures on the body. Although many consumers purchase energy drinks because of their caffeine content, many are left in the dark when it comes to labeling transparency and are unaware of their true contents. Energy drinks are classified as dietary supplements, meaning they are not directly regulated by the FDA before hitting store shelves. Instead, energy drink labels follow the Dietary Supplement Health and Education Act (DSHEA) guidelines. Under DSHEA, energy drinks face lax labeling regulations, which leaves consumers unaware of the dangers of high caffeine contents, stimulative additives, proprietary blends, and excessive sugar. We will discuss the dangers of energy drinks, the current regulatory framework and the problems it causes, why these problems should be corrected, and potential policy changes to fix those problems.