Socialization of the Application of Marketing Mix Aspects at PT. OP Sari Gunung Berastagi
As explained in the Tridharma of Higher Education, the Higher Education Regulations stipulate that universities are responsible for providing education, research, and community service. Based on Article 20 paragraph 2 of Law No. 20 of 2003, the national education system stipulates that universities are responsible for providing education, research, and community service. For this reason, this service is present in the form of concern for Quality Berastagi University (UQB) Lecturers. On this occasion, Lecturers and Students of Quality Berastagi University Conducted Community Service (PkM) at PT OP Sari Gunung Berastagi, which is a passion fruit syrup production and marketing business in Berastagi, Karo Regency. The purpose of service By the service team from Quality Berastagi University at PT. OP Sari Gunung Berastagi is about the socialization of the implementation of aspects of the marketing mix at PT OP Sari Gunung Berastagi, Karo Regency.
Authors
- Ferdinand Sinuhaji
- Agus Susanto Ginting
- Medis Surbakti (ORCID: https://orcid.org/0000-0002-9342-2653)
- Benni Purba
- Aikel Harapenta Sembiring
- Diky Ariansyah Tarigan
Institutions
- Universitas Quality (ID)
Publication Details
- Journal
- Jurnal Pengabdian Masyarakat Bestari
- Published
- 2025-06-30
- DOI
- https://doi.org/10.55927/jpmb.v4i6.183
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00