Analysis of Organizational Behavior in the Success of Elon Musk, SpaceX, and Tesla: A Literature Study

Elon Musk has changed the landscape of the space and automotive industries through his leadership at SpaceX and Tesla. This study aims to analyze the organizational behavior factors that drive the success of SpaceX and Tesla under the leadership of Elon Musk. With a literature study method, this study explores transformational leadership, innovative organizational culture, agile organizational structure, and mission-based motivation. The research process involves collecting data from websites, books, social media, news, and documentaries, which was conducted between January and May 2024. The results show that Musk's approaches, such as First Principles Thinking and the five-step algorithm, improve efficiency and innovation. A hardcore organizational culture and flat structure support high productivity. The study recommends strategies for other organizations, such as an ambitious vision and vertical integration, with implications for modern management.