Awareness and Perception of Digital Broadcasting among Broadcast Journalists in Kaduna State

The purpose of this study was to investigate Kaduna State broadcast journalists' perceptions and awareness of digital broadcasting. The study aims to ascertain whether broadcast journalists are aware of digital broadcasting, whether they consider it a positive development for the broadcast industry, what obstacles they face when it comes to digital broadcasting, and how they perceive solutions to these obstacles in Kaduna State. The Diffusion of Innovation theory and the Technology Acceptance Model served as the study's pillars. Three stations, representing state, federal, and private media organizations in the state, were purposefully chosen from 26 stations in Kaduna State using the survey design. These stations were Liberty Radio & Television, Federal Radio Corporation of Nigeria (FRCNK), and Kaduna State Media Corporation (KSMC). 122 journalists working in the newsrooms of the three stations provided the data. Because there weren't many journalists, the census approach was used. According to the study's findings, journalists are aware of digital broadcasting and its many advantages for the broadcast sector, but with associated difficulties. In order to accommodate journalists who are not aware of the trend and its advantages, it was suggested that the government and all parties involved in the broadcast industry expedite the acquisition of digital equipment in order to make the complete transition and start more awareness-raising campaigns about the shift to digital broadcasting