Balanced Scorecard Approach to Evaluate School Performance: A Case Study at SMPN 3 Margahayu Bandung

This study analyzes the performance of SMPN 3 Margahayu Bandung using the Balanced Scorecard (BSC) approach. BSC evaluates organizational performance through four perspectives: learning and growth, internal business processes, customer (stakeholders), and financial. Through qualitative descriptive methods and a case study design, this research collects data from interviews, documentation, and questionnaires involving school leaders, teachers, students, and parents. The findings reveal that the BSC approach provides a comprehensive view of school performance, identifying strengths in stakeholder satisfaction and challenges in internal process efficiency. The study proposes strategic recommendations to improve service quality and enhance institutional accountability and transparency in public education