Enhancing Digital Marketing Through E-Commerce to Increase Sales at AKZ Cake & Donut

This community service program aimed to enhance the digital marketing knowledge and skills of MSME AKZ Cake & Donut through hands-on mentoring. The activity was conducted on January 21, 2023, in Pandau Jaya, Kampar, Riau. The process began with observation, followed by material development, training on social media management (Facebook and Instagram), and evaluation. The methods used included lectures, discussions, consultations, and practical sessions. The results showed a significant improvement in understanding digital marketing concepts and utilizing social media for promotion. This program contributed to a shift in the partner’s mindset and opened opportunities for digital business sustainability. Future implications highlight the need for continuous mentoring and the potential replication of this model for other MSMEs in similar areas