Designing and developing innovative lifestyle fashion products from patterns of local woven textile

This research contributes to the preservation of heritage textiles of Thailand by bridging traditional craftsmanship with modern fashion technology. It studies aesthetic values in patterns of woven textiles from the northern part of Thailand to develop innovative contemporary fashion products. The research was conducted by examining intricate patterns in woven textiles and incorporating them into modern fashion designs using innovative techniques of production, craftsmanship, and adaptation through a mixed-methods approach to cater to consumers interested in cultural and heritage-based products. Quantitative preference data were obtained via questionnaires to consumers. The data served as a guideline for design and a framework based on four key principles: 1. Using traditional woven patterns as the foundation for contemporary fashion design; 2. Reinterpreting these patterns into Decon Style fashion concepts, 3. Enhancing tactile qualities, depth, and dimensions of the patterns through a combination of digital printing technology and handicraft techniques; 4. Creating multifunctional, adaptable fashion collections suitable for various occasions and events. The research indicates that consumers have positive attitudes toward products reflecting cultural identity and pride in local culture, with emotional attachment. Preservation of local culture significantly influences acceptance. Consumers’ intention to purchase fashion products is often integrated with cultural elements. This study reveals opportunities and approaches for applying cultural wisdom to the fashion industry and provides guidelines for developing diverse lifestyle fashion from heritage textiles.