ADVANTAGES AND DISADVANTAGES OF DEVELOPER COMPANIES IN CONSTRUCTION PRODUCTION MANAGEMENT

The article analyzes the nature, advantages, and disadvantages of developer companies as a modern organizational form of construction production management in Ukraine.The relevance of the study is driven by the transformation of the construction market, the growing need for an integrated approach to the implementation of the life cycle of facilities, as well as the necessity of post-war rebuilding of damaged infrastructure.It has been established that developer companies enable the effective integration of investor, contractor, designer, facility manager, marketing, and legal support functions within a single management structure (a holding).The study employs logical-analytical, system-based, and comparative methods, as well as analysis of open information sources and recent scientific publications.Based on the source analysis, a comprehensive model of a developer company's organizational structure has been built, covering all stages of a construction project's life cycle-from pre-investment to operation and dismantling.A typical classification of the functional departments of developer structures is presented, along with their interactions with market and public institutions.It has been found that the main advantages of developer companies include high management efficiency, reduced project implementation time, lower costs, increased asset value, and the ability to respond quickly to market changes.Identified disadvantages include the complexity of organization, high initial capital requirements, and elevated demands on the competence of the main company's management.It has been substantiated that real estate development holds strong potential for growth in the context of modernization of Ukraine's construction sector and the urgent need for rebuilding damaged infrastructure.The analysis also highlights the growing demand for specialists with engineering, management, and economic competencies, which is evidenced by the emergence of relevant educational programs at leading higher education institutions in Ukraine.