INSTRUMENTAL SUPPORT FOR THE OPTIMIZATION OF ENTERPRISE FINANCIAL POTENTIAL TAKING INTO ACCOUNT STAKEHOLDER INTERESTS

The article substantiates the relevance of employing dynamic business process modeling as a methodological foundation for evaluating the effectiveness of financial strategies implemented by enterprises. Special emphasis is placed on the necessity to shift analytical perspectives toward adaptive, stakeholder-sensitive approaches in resource allocation amidst financial complexity and uncertainty. The research is grounded in a conceptual model proposed by the authors, which conceptualizes the resource component of a firm’s financial potential as a two-tiered structure. Anchored in stakeholder theory, this model frames the objective as maximizing stakeholder-specific returns on allocated financial resources. The first tier of the model quantifies the aggregate volume of resources provided by individual stakeholders or stakeholder groups. The second tier disaggregates each stakeholder’s input into an array of financial instruments utilized. The primary aim of the study is to test a performance indicator system designed to assess the efficiency of various combinations of financial instruments at the instrumental level of the model. A hypothetical model of stakeholder behavior is developed using empirical data from a real enterprise over a specific operational period. It assumes that stakeholders aim to maximize financial returns from invested resources, thereby necessitating the objective assessment of strategic decisions in a dynamic framework. Simulations of financial service formation strategies reveal distinct patterns in the variation of key performance indicators. Research outcomes validate the practical utility of the proposed two-tier model and its accompanying analytical toolkit, supporting its application in both theoretical explorations and practical implementations of stakeholder-based approaches to managing enterprise financial potential. Furthermore, this framework facilitates improved decision-making processes, enhances transparency in financial operations, and provides a strategic lens through which to align business goals with stakeholder expectations under conditions of rapid market evolution.