INNOVATIVENESS AND INCLUSIVENESS OF THE AGRICULTURAL INDUSTRY OF UKRAINE UNDER THE ESTABLISHMENT OF A SHARING ECONOMY

In the face of global challenges, socio-economic crises, famine, pandemics, wars, and various kinds of upheavals, humanity should take care of the agricultural sector, because it feeds all of humanity. It’s difficult for agricultural enterprises in underdeveloped countries to resist scientific and technological progress and rapid changes in technical and technological systems, so the sharing model of conducting agricultural business is the key to quickly overcoming the challenges of progress and innovation. The purpose of the article is to provide the author’s scientific vision of the features and order of innovative and inclusive development of the agricultural sector on the principles of the sharing economy. The article substantiates and reveals the fact that support for the development of the agricultural sector can occur through a “smart” pricing policy, subsidies and investments, and effective management of water and land resources. It’s indicated that the result of inclusive development of the agricultural sector should be: joint development of small farms, backward agricultural areas and women’s agricultural entrepreneurship; innovative support for stable agricultural growth on the basis of environmental protection and environmental friendliness; increasing the income of agricultural enterprises by increasing labor productivity and land cultivation. It was found that the model of shared use involves broad involvement and joint use of such resources as fixed assets, the provision of competent services to each other, and cash loans. The authors express the opinion that the innovative future of agriculture is “hidden” behind the active use of the IoT, Big Data, drones, mobile devices, sensors for automatic collection of information about equipment, and weather conditions. Scientists are of the opinion that the creation of digital platforms for shared use would help to establish cooperation through the website, increase the efficiency of the use of agricultural machinery, rent services, combine services profitable in the “machine-worker” and “machinemachine” systems, and strengthen the automation and digitalization of the agricultural sector of Ukraine.