KNOWLEDGE MANAGEMENT AS A BASIS FOR THE FORMATION OF THE CONTENT OF COMPETENCE TRAINING OF DIGITAL ECONOMY ENTITIES IN THE CONTEXT OF DIGITALIZATION OF EDUCATIONAL INSTITUTIONS

The digitalization of higher education in Ukraine is both a challenge and a key driver of transformation amid global technological shifts. Universities must adapt to digital realities and foster students’ competencies for success in the digital economy. Educational programs require constant updates aligned with market needs and knowledge system trends. This article substantiates knowledge management as a strategic tool for shaping digital competence training. It examines the integration of research, innovations, and analytics into the learning process and proposes a model connecting knowledge management systems with e-learning platforms to align education with real market demands. The findings support strategies for digital program transformation, enhanced internal communication, and creation of a structured knowledge base for high-quality training of digital economy professionals.