Research on the Reform of the Curriculum System for Business Administration Programs in the Context of Digital Transformation

Against the backdrop of rapid development in the digital economy, digital technologies such as big data, artificial intelligence, and cloud computing are profoundly transforming business management models, thereby imposing new demands on the cultivation of business administration professionals. This paper is grounded in the context of digital transformation, conducting an in-depth analysis of the issues within traditional business administration curriculum systems. It proposes a three-tiered curriculum framework comprising: a cross-disciplinary “Economics-Management-Accounting-Data” platform course cluster, an interdisciplinary course cluster leveraging science and engineering strengths, and a specialized direction-based personalized course cluster combined with digital and intelligent technology and engineering courses. Through a combination of theoretical research and practical exploration, taking the business administration program at Anhui University of Finance and Economics as an example, this study explores effective pathways for reforming the digital and intelligent course system. The research findings indicate that this course system effectively enhances students' digital thinking, cross-disciplinary integration capabilities, and innovative practical abilities, providing an effective pathway for cultivating composite business administration talent capable of meeting the demands of the digital and intelligent era.